DOOH Advertising

Reach Your Audience with Precision and Impact

Digital Out-of-Home (DOOH) advertising delivers distinct advantages over traditional out-of-home formats. It enables precise audience targeting, seamless ad serving, and detailed performance tracking making it as measurable and effective as online campaigns.

Professional media networks, however, require specialized hardware and software. Durable, high-performance digital signage hardware and a flexible content management system with automation, scheduling, and monitoring tools are essential. With reliable, user-friendly solutions, you can trust that your campaigns will run smoothly and reach the right viewers. Our integrated systems provide the ideal platform for both hardware and software, ensuring your message is always delivered with impact.

Restroom Advertising: A Captive Audience

Restroom advertising is one of the most powerful formats for digital indoor advertising. The extended, impactful dwell time, combined with the unique ability to target by gender, has made it a highly effective and popular medium for years. While traditionally dominated by static posters, this space is increasingly leveraging digital screens. This evolution brings all the established advantages of digital media such as dynamic content, easy updates, and motion-based engagement to this exceptionally captive audience environment.

Smart Mirror Solutions

Smart mirror technology offers the opportunity to communicate the right message at the right time to the right audience. Impact through relevance that’s the essence of modern communication. We develop custom smart mirrors in any design for any application, making our interactive mirror solutions truly unique.

Elevator Digital Advertising

If staring at the floor is the best you can do in an elevator, then imagine the impact of a digital screen. Elevators and digital signage solutions are a perfect match. The time spent in an elevator is relatively long, so your message on a display creates a direct one-on-one moment with your audience. We provide the optimal platform for effective elevator advertising.

Strategic Digital Out-of-Home Locations

Location is everything in DOOH advertising. The core requirement for a premium media location is that it delivers substantial reach within a specific target audience possessing valuable characteristics. Combined with a highly visible digital signage proposition, this creates a powerful media channel for advertisers.

We provide diverse digital signage solutions (both hardware and software) suitable for professional indoor media exploitation. This enables our clients to deploy digital screens at high-impact locations effectively. All display hardware is developed in-house and can be customized entirely to your specifications.

Mercury

The MERCURY is the ideal media player for DOOH networks. The digital signage hardware is the perfect solution for 24/7 use in high-traffic public areas. Its modular design allows the MERCURY to support a wide range of digital out-of-home applications.

Phoenix

If the display solution must integrate into your interior, like in a door or wall, we offer the PHOENIX. With our custom digital signage solutions, we deliver the same advanced display technology in any size or form, without compromising on design or functionality.

Programmatic DOOH Advertising

A major benefit is the ability to sell digital out-of-home inventory programmatically. Programmatic buying is growing in popularity, as more media buyers allocate budgets to automated solutions. Programmatic advertising enables media owners to reach beyond traditional DOOH buyers and access the entire online ad market. Programmatic ad selling means automating digital ad inventory sales using specialized software.

Harness the powerful impact of programmatic DOOH advertising to share your message in a targeted, effective way with The AdBook digital signage! The future of out-of-home marketing is here for you.

Flexible player options

We provide our hardware in combination with any media player and compatible operating system. Additionally, as a certified BrightSign hardware integration partner, we offer extensive knowledge and expertise of the entire BrightSign ecosystem.