Elevator screens considerations
Elevator screens considerations
Selecting the optimal digital display solution for your elevator cab requires careful planning. For those new to this technology, we have detailed the essential factors to evaluate for a successful elevator digital signage installation.
1. Content Strategy
Your content plan is the primary driver for all subsequent choices, directly influencing the optimal screen type, dimensions, orientation, connectivity needs, and content management system (CMS) software.
Information and News
A small-to-medium portrait screen is ideal for text-based content like news or stock tickers. A stable WiFi or LAN internet connection is vital for live updates, requiring a CMS with RSS feed integration.
Advertising and Promotions
Maximize visual impact with a medium-to-large screen. Choose landscape for video ads or portrait for digital posters. Reliable internet is crucial for dynamic ad campaigns managed through a flexible CMS platform.
Elevator Information and Safety
Show real-time data like floor numbers and safety messages on a small-to-medium portrait display. Integration with the elevator control system via a local connection is key. Location-based content can provide added value.
Entertainment
Stream videos and animations on a medium-to-large landscape screen. This demands a strong internet connection for streaming and a robust CMS capable of multimedia playback.
Corporate Communication
Broadcast internal announcements on a small-to-medium portrait screen. A secure LAN or WLAN connection protects internal networks, using software designed for corporate messaging and digital communication.
Social Media Feeds
Display live Twitter or Instagram feeds on a medium-sized portrait screen for text readability. A constant internet connection and a CMS with social media API integration are essential.
Events and Agenda
A small-to-medium portrait screen is suitable for calendar updates. An internet connection enables real-time syncing with agenda management software.
Weather Reports
Show forecasts on a small-to-medium portrait screen. An internet connection feeds live weather data to integrated widgets within the CMS.
Local Attractions
Feature tourist info on a medium-to-large screen (landscape for video, portrait for text). An internet connection powers interactive maps, with location-based content enhancing relevance.
Multi-Tenant Building Content
Manage announcements for different residents or offices on a medium-sized screen. A LAN/WLAN connection and a advanced CMS are needed to manage multiple content streams and tenant-specific messaging.
2. Display Form Factor
A critical decision is choosing between a surface-mounted digital display or a custom built-in screen solution for a seamless integration.
3. Screen Size
The ideal display size must suit its specific context; larger isn’t automatically better. Common elevator monitor sizes are 15”, 21”, and 32”. While a full-wall mirror offers space for a larger format, it is not a requirement.
4. Screen Orientation
Orientation portrait vs. landscape is as important as size. This choice is primarily dictated by your content format: portrait for informational signage and landscape for video content.
5. Screen Placement
Optimal placement is near the elevator control panel and destination dispatch, where passenger attention is naturally focused while facing the doors.
6. Network Connectivity
Remote access for content updates and maintenance requires a stable internet connection, which can be challenging in a moving elevator cab.
LAN (Wired)
The most stable solution. Modern elevators often have this. An Ethernet extender can transmit data over existing cabling, simplifying installation.
WLAN (Wi-Fi)
A wireless solution if cabling is impractical. The steel elevator structure can hinder signal strength, requiring a professional site survey and strategic access point placement.
Mobile Internet (4G/5G)
Offers installation flexibility but signal strength can vary in metal cabs. Data costs can be higher for video streaming.
Local Updates (USB)
A feasible solution if internet is unavailable and content changes are infrequent. This method lacks remote management capabilities.
7. Content Management Software (CMS)
Security is vital, especially for internet-connected signage systems. Opt for platforms that receive regular security updates and provide strong protection against cyber threats.
Required Features
Budget
Media Player and OS
Existing Software
Unified System
8. Professional Installation & Safety
A qualified technician must perform the installation to ensure compliance with all elevator safety standards and regulations. Professional installation is also mandatory to maintain the equipment warranty and ensure reliable operation.
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